Eli Daniel-Wilson

Digital | Strategy | Biz Dev | Training

With over 12 years of experience in digital marketing, app solutions, and strategy, I specialize in accelerating growth and creating measurable impact for organizations navigating today's rapidly evolving digital landscape.

Eli Daniel-Wilson
Years Experience
0 +
Revenue Growth
0 %

Regional

Leadership

Award

Winning

Profile

I lead digital strategy, business development, and client partnerships, working with global and regional brands to develop data-driven solutions that drive business performance.

Professional Journey

My career has been defined by a passion for leveraging technology to drive business transformation and create meaningful impact. From my early days in content strategy to my current role leading regional e-business initiatives, I've consistently focused on building bridges between innovative technology solutions and real business outcomes.

I believe that the most successful digital transformations happen when we combine cutting-edge technology with deep understanding of human behavior and market dynamics. My approach focuses on creating solutions that not only leverage the latest digital tools but also resonate with real people and drive genuine business value.

Technical & Leadership Skills

Digital Strategy

95%

Business Development

92%

Team Leadership

90%

Innovation Management

88%

Key Achievements

Regional E-Business Lead

Publicis Groupe
Leading digital strategy across Central and West Africa

47% Revenue Growth

Pulse
Achieved exceptional year-on-year growth in first full year

First Influencer Platform

Whoopro
Developed Ghana's first comprehensive influencer marketing platform

Award-Winning Campaigns

Multiple Clients
Led strategy for multiple award-winning marketing campaigns

Core Expertise

Business Development

Strategic partnerships

Team Leadership

Cross-functional teams

Digital Strategy

Comprehensive roadmaps

Projects

A portfolio of transformative projects that showcase the power of strategic thinking, digital expertise, and collaborative leadership.

Regional E-Business Leadership

August 2024 - Present

Spearheading digital transformation initiatives for major brands across Central and West Africa.

Influencer Platform Development

March 2020 - August 2022

Pioneered Ghana’s first influencer marketing app and web platform.

Influencer Network Transformation

October 2023 - July 2024

Complete transformation of influencer marketing operations with strategic partnerships.

Digital Media Innovation

March 2019 - August 2022

Led digital innovation across multiple media properties, driving revenue growth.

Commercial Growth Strategy

August 2022 - July 2024

Achieved 47% year-on-year revenue growth through strategic initiatives and partnerships.

Regional E-Business Leadership

August 2024 - Present

Spearheading digital transformation initiatives for major brands across Central and West Africa.

Commercial Growth Strategy

August 2022 - July 2024

Achieved 47% year-on-year revenue growth through strategic initiatives and partnerships.

Digital Media Innovation

March 2019 - August 2022

Led digital innovation across multiple media properties, driving revenue growth.

Influencer Platform Development

March 2020 - August 2022

Pioneered Ghana’s first influencer marketing app and web platform.

Influencer Network Transformation

October 2023 - July 2024

Complete transformation of influencer marketing operations with strategic partnerships.

Podcast

A peek into my world of conversations that inspire, challenge, and entertain.

Let's Build Something Amazing Together

Ready to transform your digital strategy? I’d love to hear about your project and explore how we can create meaningful impact together.

Get In Touch

Fill out the form below and I’ll get back to you within 24 hours.

Contact Information

Fill out the form below and I’ll get back to you within 24 hours.

Services Offered

How I can help transform your business

  • Digital Strategy Consulting
  • Business Development Advisory
  • Market Entry Strategy
  • Partnership Development
  • Team Leadership Coaching
  • Digital Transformation Planning

Ready to Start Your Digital Transformation?

Whether you’re looking to develop a comprehensive digital strategy, explore new market opportunities, or build strategic partnerships, I’m here to help.

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Regional E-Business Leadership

Publicis Groupe
August 2024 - Present

Project Overview

Leading digital strategy and business development initiatives across Central and West Africa.

Key Achievements

  • Leading digital strategy for global and regional brands
  • Developing comprehensive e-business strategies for regional markets
  • Building strategic partnerships with major clients
  • Implementing data-driven solutions for business performance

Key Metrics

  • Regional Coverage  –  Central & West Africa   
  • Client Type  –  Global & Regional Brands        
  • Focus Area  –  E-Business Strategy   

Influencer Platform Development

Whoopro
March 2020 - August 2022

Project Overview

Led development of Ghana's first comprehensive influencer marketing platform.

Key Achievements

  • Developed Ghana’s first influencer marketing platform
  • Led cross-functional team through complete development cycle
  • Created smart solution for brand-influencer optimization
  • Established new market category in African digital marketing

Key Metrics

  • Market Position –  First in Ghana   
  • Platform Type –  Web & Mobile        
  • Innovation –  Smart Optimization   

Influencer Network Transformation

Pulse
October 2023 - July 2024

Project Overview

Restructured the Pulse Influencer Network to drive sustained recruitment growth and monetization.

Key Achievements

  • Restructured influencer network for sustained growth
  • Led partnerships for 2023 Influencer Awards
  • Launched monthly engagement activities
  • Secured partnerships with MTN-Ayoba, Jameson Whiskey, and Gino

Key Metrics

  • Growth Type  –  Sustained Recruitment
  • Key Partners  –  MTN-Ayoba, Jameson, Gino
  • Engagement  –  Monthly Activities

Regional E-Business Leadership

Global Media Alliance
March 2019 - August 2022

Project Overview

Oversaw digital transformation of major media properties including YFM, Happy FM, and eTV.

Key Achievements

  • Drove digital innovation across YFM, Happy FM, and eTV
  • Implemented comprehensive digital strategy for the group
  • Championed digital mindset transformation
  • Grew revenue base for broadcasting and agency operations

Key Metrics

  • Properties –  YFM, Happy FM, eTV   
  • Strategy Scope –  Group-wide        
  • Revenue Impact –  Significant Growth   

Commercial Growth Strategy

Pulse
August 2022 - July 2024

Project Overview

Spearheaded commercial growth initiatives achieving exceptional revenue growth.

Key Achievements

  • Achieved 47% year-on-year revenue growth
  • Led award-winning Prudential Mekakrawa Campaign
  • Spearheaded breast cancer awareness CSR initiative
  • Organized Tunes and Deals networking event

Key Metrics

  • Revenue Growth –  47% YoY   
  • Campaign Awards –  Multiple Categories        
  • Focus Area  –  Breast Cancer Awareness